Ruby Merlot — Social Media & Brand Intern
Paid · Part-time internship · Singapore
ABOUT THE ROLE
Ruby Merlot is a growing fashion and lifestyle label based in Singapore/Korea. We're looking for someone who doesn't just create content, but thinks about the brand — who we are, how we show up, and how we grow. This is a role for someone who wants to operate like a mini brand manager: strategic, hands-on, and genuinely invested in building something meaningful.
This position is open for 3 months, starting end of September 2025.
WHAT YOU'LL BE DOING
You'll work closely with the founder across four areas. As a small team, you may occasionally be called on for ad-hoc tasks outside your core scope — including store-related duties. We believe in everyone pitching in.
Content Strategy & Brand (50%)
- Develop and manage a content strategy that supports Ruby Merlot's brand positioning and growth on Instagram
- Plan a content calendar, identifying the right mix of formats, content pillars, and posting cadence
- Research social media trends, cultural movements, and competitor activity — both online and offline — to identify opportunities for the brand to tap into
- Contribute to campaign planning, product launches, and how Ruby Merlot positions itself in the market
- Scout locations, source models or talents, and gather visual references to bring content ideas to life
- Be on camera when needed: Reels, unboxings, talking videos, anything that puts a real face to the brand
- Edit Reels and video content ready for posting, including cuts, music, captions, and on-screen text
Insights & Analysis (20%)
- Track and analyse content performance to understand what's working, what isn't, and why
- Identify patterns in engagement (saves, shares, reach, comments) and translate those into actionable recommendations
- Prepare periodic content performance summaries to inform our next moves
- Monitor fashion, lifestyle, and cultural trends that Ruby Merlot can meaningfully tap into
KOL & Community (20%)
- Monitor comments, DMs, and audience sentiment to understand how our content is landing
- Identify and approach KOLs for seeding and UGC opportunities that align with the brand's direction
- Manage and maintain those relationships on an ongoing basis
Events (10%)
- Be on the ground at pop-up events, helping things run smoothly and capturing content in the moment
GROWTH OPPORTUNITIES
Depending on your interests, there's room to get involved beyond your core scope, including product development, event planning, and community building. You'll also gain first-hand exposure to how content translates into digital marketing performance, understanding not just what works, but why certain content resonates and others don't.
WHAT WE'RE LOOKING FOR
We're looking for someone who understands Ruby Merlot. Our aesthetic, our voice, and the kind of brand we're building. Someone proactive, who takes initiative without being asked and follows through without needing to be chased.
- Based in Singapore
- Aged 18 and above, currently pursuing a diploma or degree
- Comfortable on camera and behind it
- Passionate about fashion and lifestyle, with an instinct for visual storytelling and what people want to engage with
- Strong ability to absorb a brand's aesthetic, voice, and positioning, and translate that into content that feels native to it
- Self-directed: you notice what needs doing and you do it
- Organised enough to juggle content strategy, KOL outreach, analysis, and event days
SCHEDULE
This is a paid part-time internship, 2 fixed days a week (9:00am – 6:00pm, with a 1-hour break). Additional ad-hoc days around events and campaign periods are compensated.
We're looking for someone who can start end of September, with a minimum 3-month commitment. Extension beyond that is open to discussion. There is also potential for full-time conversion for the right candidate.
PROBATION
All interns will undergo a 1-month probation period at the start of the internship.
INTERVIEW PROCESS
Shortlisted candidates will go through a two-step process.
A coffee chat with our founder, followed by a short take-home task where you'll edit a video for us.
WHY JOIN US
You'll have real ownership from day one! Not just supporting tasks, but actively shaping how Ruby Merlot presents itself to the world. It's a small team, which means your ideas get heard, your work is visible, and you'll leave with a content and brand portfolio you're actually proud of.
APPLY NOW
To apply, send your CV, a short introduction about yourself, and at least 3 pieces of video content you've made to cs@rubymerlot.com with the subject line [Intern Application – Your Name]. Only shortlisted candidates will be contacted within 7 working days.